If you’re selling your house in 2016, some techy marketing techniques might not be a bad investment. You might raise your brows at virtual reality staging, but there’s some evidence it works – especially for luxury homes. Even in this market where Nashville home sellers have the upper hand, some new high-tech marketing techniques now making their way into the real estate market might help lucky sellers get even more attention.
Virtual Home Staging
The tried-and-true method of home staging with over-stuffed rental furniture and some carefully-placed candlesticks and wall art has a new partner, or perhaps new competitor—virtual staging. Thanks to Photoshop and other visual effects software, virtual staging companies can take an empty room, or a room with older furniture, and make it contemporary. Even adding light fixtures and different wall colors can be done at the click of a mouse.
Drone Photography and Video
If you’re selling a home and want to show off its surroundings, consider a drone. In real estate, the three most important things are location, location, location. And using a drone is an easy way for properties to show off locations, like rooftop decks or pools, landscaped property, or beautiful neighborhoods.
3-D Home Tours
If you don’t want to spend a day in a car going house to house looking at various properties, then 3D virtual tours are likely going to be a major boon to buyer, seller and Realtor. Soon, buyers will be able to walk through homes, either from their own home or at an agent’s office. You’re immersed in the house and you can navigate room-to-room virtually!
[showcaseidx shortcode encountered an error]